Blog events are becoming more and more popular. Sometimes used as a numbers boost, other times to gain traffic, and sometimes just to have a fun event for like-minded bloggers to have fun. Regardless of the motivations behind the blog event, one thing remains true. A successful blog event needs blogs.
With more and more bloggers hosting events, there may be some who have trouble getting bloggers to join their event. This could be for reasons they can’t control – like there being a surplus of events, or more events than the blogging community can handle. Or it can be due to factors the blogger can control.
Today, we’re going to look at some of the reasons a blogger might not join a blog event.
1. The event announcement lacks details.
This is something that occurs far too often. A blogger decides to host an event and posts something along the lines of, “Hey! I’m celebrating reaching 10K followers, sign-up for my follower celebration event!” What’s missing? The details. I don’t know when the event will be, what are the requirements, or whether there’s a prize. Imagine if you were inviting someone to a party and you give them an invitation, but you don’t say where the party will be, when it will take place, or even if an RSVP is required. Give bloggers the critical event information they need to determine if they want to join your event. This may include (but is not limited to):
- Event Dates
- Participation Fees (if any)
- Prize requirements (if any)
- Posting requirements (if any – not recommended, see #4)
- Sharing requirements (also not recommended)
- Blog button (strongly recommended)
2. You’re a new blogger or first time host.
Sometimes you need to earn your stripes in the blogging world. If you’re a new blogger or have not hosted an event before, other bloggers may not know how well you run your events. You want to instill confidence by showing that you are organized and can run your event smoothly. Make sure your announcement has all of the required details. Network with the bloggers who do know you and see if they’ll join your event. Check out this post about how to run a successful group blog event to help get you started.
I have learned to only participate in events that are hosted/organized by well-respected and reputable bloggers. Often, new bloggers are swept up in the “thrill of more followers” and find themselves in hops where readers have little chance to win or the blogger is scammed by the host. Giveaway hops & events with a cap on the number of bloggers are my favorites to participate in. – Emily, Nap Time is My Time
3. It’s obvious you’re trying to make money off bloggers.
There’s a debate about whether or not it’s OK to make money off other bloggers through group giveaways. This usually involves charging all bloggers a certain buy-in amount to go towards a prize, but accepting more bloggers than is needed to fund the prize. For example, you may have 100 bloggers paying $3/link for a $200 prize. Some bloggers are incredibly successful at supplementing their income through these types of giveaways. While it may work for some, be aware that there are also many bloggers who will not join these types of events.
I don’t think a cohost should pay to work with you on an event. I never charge my cohosts – we work together. If a company sponsors a prize I don’t think the host should make money off of other bloggers to give it away.
A lot of it comes down to unethical behavior, not respecting fellow bloggers and taking advantage of others and allowing sponsors to take advantage of our colleagues. – Darcy, Tales from the Nursery
4. You have too many requirements to participate.
Many bloggers charge companies and brands money for posting on their blog, so requiring a blogger to post about your event in order to participate, is like requiring them to give you free advertising they would normally charge for. The same is true for social media shares. If you add up the blog post and the social media shares, you could be asking the blogger to give your event $100 worth of free advertising in order to participate. If you’re going to have that requirement, be sure that your event will be giving participating bloggers a strong ROI.
[Posting] the button I would charge for and I don’t want to do a post since that is something that should be paid. Bidding for cohost pages is just a turnoff and seems shady to me. Telling how much to share is too much commitment and work. I always share anyways but don’t want to join something that strict. Stacie, Simply Stacie
I like to promote these events as much as my own posts/giveaways/etc, but 2+ times per day is excessive and makes the event (and my blog) look too spammy! – Kecia, Southern Girl Ramblings
5. Your previous event was disorganized.
One time I received event code that was filled with so many typos and coding issues I had to spend over an hour formatting the post so it looked presentable. Even after all that, there were still broken links and changes that had to be made. The experience was enough that it’s unlikely I’ll participate in another one of the host’s events.
Having a well-organized event will ensure that bloggers will keep coming back to your events. There are a few bloggers where I know that I will participate in every one of their events because they provide the required code and post information in a clear, timely, and organized fashion. Those three things are critical to any blog event’s success.
When preparing your event code, make sure that the code/text you provide is unformatted. You may think big purple letters is awesome, but that won’t work for every blog. Include all required text and code. If you didn’t mention required sponsor text in your event post, then don’t sneak it into the post requirements unexpectedly. If there are any links, make sure they work. Send out the required information at least 24 hours before the posts are due, preferably 3-5 days before.
6. There are too many entry options or too many participating blogs.
While some giveaways have ballooned in size, the giveaway forms seem to get longer and longer for entrants. Some bloggers have started receiving pushback from their readers saying that it was just too much. Some bloggers will not join an event if there are too many other blogs participating or if the entry forms get too long.
I stopped because it’s unrealistic for my followers to have a chance when there are 300 ways to enter and 100 blogs posting. – Michelle, Mama’s Baby Cupcakes
If there are too many entry options, entrants don’t like it. Michele, Money Saving Michele
People who follow from ‘large events’ unfollow more often than those who find me organically. People who subscribe because of events don’t actually participate on Facebook or Twitter. – Heather, Acting Balanced
I’d like to wrap these up by saying that none of these are “gospel truth”, so to speak. There may be successful blog events that break all of these “rules”, but those are usually the exception, not the rule. One good tip I always try to follow is, “If I was going to join an event, what would I like to know/see/be willing to do?” If you wouldn’t want to do something, chances are that others won’t either.
What are some of the reasons you don’t (or do) join a blog event?