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Whether your business is a little one-man band or a larger organization, you need to have a website. More than that, you need to have a website that works properly and constantly. You can look at the bigger companies out there and see how their websites are working well, knowing that most of them started out in a garage, and know that you will find success with your website, too. You don’t even have to be tech-savvy to be aware of how your website is doing with your business; you just have to hire someone who knows what they’re doing to help!
You don’t have to run the website yourself, but you definitely do need to know whether it’s performing well or not. If your website isn’t working, you’re going to find that your business slows right down. More customers than ever are heading online to find what they need and if your business has a website that isn’t optimized to be easy to find and easy to use, you’re going to find it much harder to run your business. Sure, you can hire a good CRO agency to help you to convert your traffic into paying customers, but you need to go beyond that. Your website design is going to make a difference to whether you are attracting the right customers and whether they find your website interesting enough to stick with it for longer than thirty seconds! You don’t get long to impress people, and while everyone is always talking about great website design, you need to know what that is. You need to know that your website design is working well, and that means knowing what to look for to measure your website success. So, with that in mind, we’ve put together a few ways you can tell your website design is strong enough.
Backed By Strategy
Every single website is backed by good strategy. With the right agencies working with you alongside your marketing team (if you have one), you will be able to make your website user-friendly, attractive and achieve what it is your company needs the most. You need to know that your website visitors will have a clear sense of what your website is trying to offer, of who you are. When people come to your website, they should know what you are and what you can offer within a few seconds, and the design of your website needs to effectively direct visitors in the right way to what you want them to do. Your design needs to inform the user of what to do and if it isn’t, it’s not as good as you think it is. Knowing your target audience is key and knowing what you want your target audience to do is even more important. Define your brand, set your goals and make sure that you accomplish them!
Is It Useable?
Put yourself in the shoes of your audience and approach your website both on a laptop and a smartphone. You need to know that your website is usable. It has to be the right speed, it has to have the right security and it has to be technical enough to have a sitemap at the least. Some of the details of a website that makes them usable aren’t entirely visible; they work behind the scenes. However, if your site is lagging, slow to load and doesn’t have enough information on it, you will find that your users won’t look to continue using it anymore. It’s make or break for your customers when they visit your website, if they can’t use it, they won’t continue to use your service. Instead of signing up on your email list, they’ll move onto a company website that will offer them what they need.
Oh, website design is as much about the backend technology as it is the pretty part of the front end of the site. Beauty matters here, and you need your site to look its best if you want to attract as many customers as possible. People are attracted by aesthetics and if you ensure that your website is looking good, you’re going to keep people wanting to come back for more. Creating a positive impression for your visitors is so important, so from the logo and the graphics, the colors and the way the site moves, you’ve got to be very careful about the style of the site. Ensure that your style is also consistent throughout the site is so important, too, and the more you tidy up the site to move it away from overcrowded and messy, the more your audience will be happy to see what you offer. You can match your website style to your target audience, too, and this will help you to see what works. You have to get rid of everything that contradicts what you want to offer, and you will be on point to do well!
If you have worked on your website for it to have style and to be useful enough to attract the right people, you then need to think about the content that you load up on the website. You need to consider the content that you add to the site to keep people coming back. It has to be readable and useful to your customers, and you want to ensure that the users can make out your content. If they can’t read it or understand it, they won’t come back to your site for more content at all. It has to be easy to read: no gray writing on white backgrounds, please! You also have to ensure that it isn’t just giant blocks of content: it’s got to be easy to understand. Add in images and good graphics and you will find that your content remains concise and useful.
Lastly, while you’re talking about your site, you have to think about whether you have implemented the right SEO practices. Speaking to the right outsourced agency is a good start, but you should ensure that you use the right keywords throughout – but not too many! Too many keywords will blacklist your site!