With the future of Feedburner’s subscribe by email option up in the air, many bloggers have turned to other email marketing services to offer readers a way to get our latest posts delivered to their inboxes. Email marketing brings a lot of things to consider – what should my newsletter look like? When is the best time to send emails? Do I need to think about mobile-friendly emails?
The following infographic is bright to you by iContact and provides useful tips on optimizing emails as well as some ways to increase your open rates. I like doing A/B split testing to see how changes can affect how frequently my newsletters are being opened and read. Testing is a great way to find out when you should be sending out your newsletters and seeing what email subject lines work the best.
Do you have any tips for sending newsletters?