WHAT IT IS The Noodle & Boo Extra Gentle Shampoo is a bath time favorite for the most discriminating mamas. Not only does this shampoo have the scrumptious Noodle & Boo signature scent, its tearless formula provides extra comfort for babies. Noodle & Boo creates luxurious products while incorporating only the most gentle and natural ingredients that are favorable towards sensitive skin types. Ingredients are carefully selected, derived from the finest natural sources and typically organic. Each product is clinically tested by the combined expertise of dermatologists and pediatricians for sensitive skin and are hypoallergenic. All Noodle & Boo products are manufactured in an FDA approved facility in California, U.S.A. and a significant portion of profits are generously set aside for children’s charities. 16 oz. Made in USA. WHAT IT DOES Extra Gentle Shampoo gently cleans delicate hair and hydrates the skin on the scalp, preventing flakes and irritation. The low-sud formula is comprised of mild surfactants and is also high in moisturizing ingredients. Mamas love this extra gentle formula for themselves too. HOW TO USE IT Pour a small amount into your hand Carefully apply to baby’s hair, rinsing well INGREDIENTS Water (aqua), peg-80 sorbitan laurate, cocamidopropyl hydroxysultaine, sodium cocoyl isethionate, peg-150 distearate, glycol stearate, tocopheryl acetate (vitamin e), panthenol (provitamin b5), hydrolyzed casein (milk protein), phenoxyethanol, polyquaternium-11, citric acid, disodium edta, ethylhexylglycerin, sodium dehydroacetate, fragrance (parfum). Children’s Wear – Layette > Noodle & Boo > Saks Fifth Avenue > Barneys. Noodle & Boo.