Let Love Shine with Zales

Disclaimer: This is a Fashionista Event opportunity.

Proposals these days seem very different than how they once were. There was a time where asking the parents permission and getting down one one knee was the “right” way to propose. Now, there are elaborate plans, TV shows, and memes to help coordinate these big events.

Oftentimes, the “star” of proposals (other than the happy couple, of course) is the wedding ring. Every ring has it’s own statement and meaning to those involved. A simple and classic ring can say “Wow, he just GETS me.” A ring with more bling can say “Wow, he just GETS me.” Just like women, every ring has it’s own personality.

Zales wants to help you let your love shine this holiday season:

About the Balloons Video

This holiday season, after a triumphant return to profitability in May 2013, Zales is launching its new Let Love Shine TV campaign and highlighting a new set of breakthrough musicians. In 2010, Zales helped launch The Black Keys to fame by using their music for a holiday TV spot. Alabama Shakes and Various Cruelties also enjoyed great success after partnering with Zales.

Zales’ 2013 holiday campaign will feature the talented artists band Lord Huron and their track ‘Ends of the earth’ . This creative work pairs this modern breakthrough artists (music or band) with modern love stories, encouraging the audience to “Let Love Shine” and consider Zales when gifting from the heart. These anthemic spots entitled “Balloons” headlines the Holiday campaign. “Balloons” highlights the jeweler’s proprietary “Celebration” bridal collection and showcases the brands expertise and standards in the industry.

Disclaimer: This is a Fashionista Event opportunity.